Perspectives

Here’s a look at my daily thoughts, tips, and perspectives on life through the lens of my personal experiences. I also share things that I discover through playing around with different tools.

It’s a great way for me to solidify my learnings, and most importantly, it helps me dive into my creative side and explore new ways to be even more organized, efficient and creative.

We’re building an affordable web solution for new birth workers

I noticed a growing need for healthcare professionals to have a stronger digital presence, as many struggled to grow their practices despite their incredible expertise and care. That’s why my wife Lynn and I launched Birth Creative, a web agency designed specifically to support doulas, midwives, and independent healthcare professionals. With my 15+ years in business and marketing and Lynn’s firsthand experience as a doula, we understood the challenges these caregivers face. I developed a 14-day solution to create custom, affordable websites with personalized content, SEO foundations, and essential business tools, so you can focus on your passion—providing exceptional care—while I handle the digital foundation to help you thrive.

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I made a podcast for fun: Chad & Dad

I’m excited to announce that I’ve started a podcast called Chad & Dad with my friend Artha, where we explore various topics through our contrasting perspectives—Artha as a single “Chad” and me as a family-oriented dad. Our journey began at BlackboxMyCar, where Artha’s creativity helped us produce engaging product videos, and now we’re channeling that energy into relaxed and fun conversations. In our premier episode, we compare the experiences of running and traveling as a single guy versus a dad, and while we know it’s just the beginning, we’re committed to posting weekly and growing from there. Chad & Dad is all about sharing laughs and authentic discussions rather than giving advice, and I truly value the creativity and freedom this project offers. I’d love your feedback and suggestions, so please check out our first episode linked below—I hope you enjoy it and stick around for what’s to come! Listen to our first episode here: Chad & Dad Podcast.

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My takeaway from “Atomic Habits”

In Atomic Habits, James Clear emphasizes the power of small, consistent changes, which resonates with my journey toward personal and professional growth. Listening to the audiobook during my runs has inspired me to focus on 1% improvements each day, reminding me that these incremental changes can lead to significant outcomes over time. As I work to create a nurturing environment for my daughter, I’d love to hear about the insights you’ve gained from your own reading. Let’s connect and share our experiences on this journey of self-discovery!

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Leveraging AI for SEO success

AI is reshaping SEO by emphasizing quality over quantity in content optimization. Tools like SEMrush and Jasper help marketers gain insights into keyword trends and automate content creation, enhancing engagement and efficiency. By leveraging predictive analytics, businesses can anticipate trends and personalize user experiences, leading to higher conversion rates. Embracing AI-driven strategies positions companies to gain a competitive edge in the evolving digital marketing landscape.

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My predictions on how AI will transform digital marketing

Looking ahead to 2024, I predict AI will revolutionize digital marketing. We’ll see hyper-personalization reach new heights, with AI crafting unique experiences for each customer. I anticipate AI-powered predictive analytics will become crucial, allowing us to forecast trends and optimize campaigns in real-time.

However, I’m wary of the flood of AI-generated content. While efficient, I fear it’ll lead to an overflow of low-quality material online, potentially eroding trust in digital content.

Despite this, I’m excited about AI’s potential to transform voice search and influencer marketing. Ultimately, I believe success will come to those who can blend AI’s power with human creativity. The future is AI-driven, but it’s our human touch that will make it truly impactful.

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