Selected work

Systems built.Offers clarified.Businesses moved forward.

These projects come from different industries and job titles, but the pattern is consistent: practical work that made the business clearer, more useful or easier to scale.

2018 - Present

eCommerce / AI Systems / Growth

BlackboxMyCar

Built an AI-powered operating layer for ecommerce growth: 10+ connected systems, 1,600+ reporting artifacts, 250K+ support records analyzed, and measurable revenue impact across paid media, support, content, and operations.

10+connected business systems running AI-assisted workflows

2025 - Present

Growth Operations / AI Systems / Local

CPR Certification Labs

Built an AI-assisted growth operations layer for a multi-location AHA training company: 50+ local profiles, 40+ Local Services Ads accounts, customer-level attribution, and automated executive reporting.

50+local profiles managed with AI-assisted operations

2018 - 2024

Strategy / Service Design / Data

FreshBI

Strategic consultant and service designer. Optimized brand strategy, designed Power BI dashboards, created sales collateral, launched the AntiPrem spin-off, and helped the team grow from 3 to 20+.

2 - 3new clients signed per month

2013 - 2017

Leadership / UX / Scale

Convertus

Design Team Lead and 1st employee. Managed 4 designers, built WordPress sites for 50+ dealerships, created scalable templates, and contributed to the company's 8-figure AutoTrader acquisition.

1stemployee at the company

2024 - Present

Brand / Commerce / Service Design

Birth to Life

Co-founded a modern doula brand with a Shopify eCommerce store, postpartum recovery product line, free educational resources, and business systems supporting Lynn's care practice.

2connected service and product offers

2018 - 2019

Product / Research / Startup

Basescore

Co-founded an ICO research platform that aggregated review scores from leading critics into a single weighted Base Score - the Metacritic of ICOs.

6 mosfrom research to launch

2012 - 2013

Local Marketing / Events / Design

Boston Pizza

As Community Relations Coordinator, marketed five service areas - dine-in, take-out, delivery, catering, and sports bar - with promotional materials, community discount programs, and event sponsorships.

5core service areas marketed

Your project

Need someone who can connect the moving pieces?

Tell me where the business is stuck and what you have already tried. I’ll tell you honestly where I think I can help.

Start a conversation