Selected work
Systems built.Offers clarified.Businesses moved forward.
These projects come from different industries and job titles, but the pattern is consistent: practical work that made the business clearer, more useful or easier to scale.
eCommerce / Growth / Operations
eCommerce / Growth / Operations
BlackboxMyCar
Helped scale North America’s leading dash cam retailer by connecting its storefront, marketing, product launches, content and internal workflows.
Strategy / Service Design / Data
Strategy / Service Design / Data
FreshBI
Turned a complex business intelligence offer into a clearer brand, sales story, website experience and dashboard design system.
Leadership / UX / Scale
Leadership / UX / Scale
Convertus
Joined as the first employee and helped build the design operation behind a fast-growing automotive digital marketing company.
Brand / Commerce / Service Design
Brand / Commerce / Service Design
Birth to Life
Built a modern doula service, eCommerce line and educational resource system for new parents.
Product / Research / Startup
Product / Research / Startup
Basescore
Created an ICO research platform that made a noisy, low-trust market easier to evaluate through a weighted aggregate score.
Local Marketing / Events / Design
Local Marketing / Events / Design
Boston Pizza
Connected restaurant marketing, in-store experience and local partnerships to drive awareness and customer engagement.
Your project
Need someone who can connect the moving pieces?
Tell me where the business is stuck and what you have already tried. I’ll tell you honestly where I think I can help.
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