About

I help small businesses turn messy ideas into working systems.

I help small businesses turn messy ideas into working systems. Marketing, operations, AI, websites, and automation, built through reps and guided by clarity. Twenty years across startups and small businesses. I find the practical path from "this is complicated" to "this now works."

How I work

Built through reps, guided by clarity.

I have touched enough parts of the machine to know how they connect: marketing, SEO, paid ads, analytics, design, websites, content, automation, operations, and team leadership. That range means I can look at a business problem and see the practical path forward without needing a six-month discovery phase.

I care less about buzzwords and more about what actually moves the business forward. Test it, measure it, improve it, then build the repeatable version. That is the rhythm that works.

Builder

I turn messy business problems into practical systems that work.

Analytical

I use data, testing, and honest feedback to make better decisions.

Resourceful

I know how to move quickly with limited time, budget, and people.

Intentional

I care about clear priorities, strong systems, and work that serves a real purpose.

Team-focused

I am building better ways to delegate, train, and create ownership.

Family-first

I am building a business that supports my life, not one that quietly consumes it.

My 2026 goals

Build a team. Protect my time. Focus on family. Be intentional.

I hang this picture up on my wall as a reminder for who I am and my goals for this year. My 4 goals are entirely focused on building a team, protecting my time, focusing on family, and being intentional.

That's really important for me, and I think it's a very important skill set for anybody to have as they run their own business as well, balancing both family and work.

If that resonates with you, book a conversation with me.

Book a conversation

My background

Building businesses from zero to scale.

View my full CV

I built my foundation working with startups and small businesses. That experience shaped me into a jack-of-all-trades in marketing. Brand strategy, analytics, SEO, graphic design, social media, video, PPC, team leadership, website development, newsletters, content management - I've touched everything in marketing for over 20 years.

My skillset is focused on scaling businesses between $0 to $10M. Every business is different, and the mastery lies in understanding what the business needs and creating a strategy that communicates with their audience.

I am ruthlessly analytical and objective, resourceful, efficient and organized. Those are my core values which have fuelled my success.

Experience

Mar 2008 - Present The JC Labs Founder

Aug 2021 - Present BlackboxMyCar Director of Marketing

Nov 2018 - Aug 2021 BlackboxMyCar Marketing Manager

Oct 2014 - Aug 2017 Convertus Design Team Lead

Apr 2013 - Oct 2014 Convertus Senior Design Specialist

Education

2024

Simon Fraser University Digital Transformation Leadership

2007 - 2013

Simon Fraser University Bachelor of Business Administration, Minor in Communication

Awards

Samsung Canada Top 20 Student Leaders Across Canada

Simon Fraser University P. Dermot Murphy Undergraduate Awards

John Dobson Foundation Founder's Bursary Award

Hobbies & Interests

Marathon Runner
World Traveller
Family & Community Builder
AI & Automation Software User
Large-Scale Event Planner