About

20+ years helping businesses grow.

I find practical solutions to complex problems through testing, automation, AI and workflow optimization. More importantly, I'm a father, a husband, and a lifelong adventurer.

Goals for 2026 letterboard

My 2026 goals

Build a team. Protect my time. Focus on family. Be intentional.

I hang this picture up on my wall as a reminder for who I am and my goals for this year. My 4 goals are entirely focused on building a team, protecting my time, focusing on family, and being intentional.

That's really important for me, and I think it's a very important skill set for anybody to have as they run their own business as well, balancing both family and work.

If that resonates with you, book a conversation with me.

Book a conversation

My background

Building businesses from zero to scale.

View my full CV

I built my foundation working with startups and small businesses. That experience shaped me into a jack-of-all-trades in marketing. Brand strategy, analytics, SEO, graphic design, social media, video, PPC, team leadership, website development, newsletters, content management - I've touched everything in marketing for over 20 years.

My skillset is focused on scaling businesses between $0 to $10M. Every business is different, and the mastery lies in understanding what the business needs and creating a strategy that communicates with their audience.

I am ruthlessly analytical and objective, resourceful, efficient and organized. Those are my core values which have fuelled my success.

Experience

Mar 2008 - Present JC Labs Inc. Operations Consultant
Aug 2021 - Present BlackboxMyCar Director of Marketing
Nov 2018 - Aug 2021 BlackboxMyCar Marketing Manager
Oct 2014 - Aug 2017 Convertus Design Team Lead
Apr 2013 - Oct 2014 Convertus Senior Design Specialist

Education

2024
Simon Fraser University Digital Transformation Leadership
2007 - 2013
Simon Fraser University Bachelor of Business Administration, Minor in Communication

Awards

Samsung Canada Top 20 Student Leaders Across Canada
Simon Fraser University P. Dermot Murphy Undergraduate Awards
John Dobson Foundation Founder's Bursary Award

Hobbies & Interests

  • Marathon Runner
  • World Traveller
  • Family & Community Builder
  • AI & Automation Software User
  • Large-Scale Event Planner