Press

In the news.

Interviews and features where I’ve been quoted or invited to talk shop. Mostly on commerce, marketing, AI operations and the messy middle of running a business.

PodcastBlackboxMyCar

AI’s Last-Mile Problem ft. BlackboxMyCar

Joseph Choi of BlackboxMyCar on AI’s last-mile problem, premium positioning against cheap dash cams, and a funnel built on ads, email and social.

Listen on WytLabs
BlackboxMyCar

Young Drivers Are Going ‘Psycho’ On the Road—and Filming It

The Wall Street Journal on young drivers, dash cams and TikTok content culture, quoting Joseph Choi on how social media has driven demand for dash cams—and why education still matters more than spectacle.

Read on WSJ.com

More coming. If you’re writing something and want a quote on commerce, operations or applied AI, get in touch.

Media

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Happy to talk about eCommerce operations, marketing systems, applied AI and what it’s actually like running the work. Email is fastest.

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