I see across the whole system.
Marketing, operations, customer experience, data and tooling are usually more connected than teams realize. I look at the whole picture before prescribing the fix.
Based in Vancouver, BC
I help ambitious small businesses turn messy growth into a clear operating system.
I work at the intersection of marketing, operations and AI, translating complexity into practical systems that help teams move faster, communicate better and grow with more clarity.
25%Revenue growth after a major storefront rebuild
6M+Views generated through repeatable content systems
20+years helping businesses grow
25%revenue growth after rebuilding a major eCommerce experience
6M+YouTube views generated through content systems
5,000+products brought to market across eCommerce
Teams and organizations I’ve worked with
BlackboxMyCarBoston PizzaConvertusFreshBIDestination Auto GroupSamsungVisaYWCA Metro VancouverScouts CanadaBlackboxMyCarBoston PizzaConvertusFreshBIDestination Auto GroupSamsungVisaYWCA Metro VancouverScouts Canada
What makes me special
I’m at my best when a business needs someone who can connect the dots, not just protect a job title.
I built my career inside startups and small businesses, where the real work rarely sits inside one function. That range lets me see how growth, process, technology and communication affect each other - and make decisions that actually hold up in practice.
I stay close to execution.
I’m not interested in vague strategy. I like shaping the system, making the calls and helping the work become real in the tools, pages and processes people actually use.
I make complexity easier to understand.
Some of the most valuable work is helping a business say what it does more clearly - internally and externally - so good decisions become easier for everyone.
Where I create the most leverage
Three places where I consistently help businesses move forward.
Most projects sit across more than one of these categories. That is usually why they need attention in the first place.
01 / Growth systems
Make marketing clearer, measurable and more connected to outcomes.
- Positioning and offer clarity
- SEO, paid media and content systems
- Conversion-focused website improvements
02 / Operations & AI
Turn scattered tools and repetitive work into a better operating rhythm.
- Process redesign and documentation
- Automation and AI implementation
- Team adoption and accountability
03 / Experience design
Create experiences that feel more professional, easier to trust and easier to use.
- Web and eCommerce UX
- Service and sales experience design
- Sharper communication and presentation
Selected work
Work that sits between strategy, execution and business judgment.
2018 - Present
eCommerce / Growth / Operations
25%revenue growth after the Shopify rebuild
eCommerce / Growth / Operations
BlackboxMyCar
Helped scale North America’s leading dash cam retailer by connecting its storefront, marketing, product launches, content and internal workflows.
2018 - 2024
Strategy / Service Design / Data
2 - 3new clients signed per month
Strategy / Service Design / Data
FreshBI
Turned a complex business intelligence offer into a clearer brand, sales story, website experience and dashboard design system.
2013 - 2017
Leadership / UX / Scale
1stemployee at the company
Leadership / UX / Scale
Convertus
Joined as the first employee and helped build the design operation behind a fast-growing automotive digital marketing company.
2024 - Present
Brand / Commerce / Service Design
2connected service and product offers
Brand / Commerce / Service Design
Birth to Life
Built a modern doula service, eCommerce line and educational resource system for new parents.
2018 - 2019
Product / Research / Startup
6 mosfrom research to launch
Product / Research / Startup
Basescore
Created an ICO research platform that made a noisy, low-trust market easier to evaluate through a weighted aggregate score.
2012 - 2013
Local Marketing / Events / Design
5core service areas marketed
Local Marketing / Events / Design
Boston Pizza
Connected restaurant marketing, in-store experience and local partnerships to drive awareness and customer engagement.
Latest from the JC Labs blog
Fresh writing that updates automatically from Ghost.
Pulling the latest posts from Ghost…
Ready to make the business easier to move?
Bring me the problem that keeps bouncing between teams.
I’m most useful when the issue is real, cross-functional and already costing time, clarity or momentum. If that sounds familiar, let’s talk.
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