I see across the whole system.
Marketing, operations, customer experience, data and tooling are usually more connected than teams realize. I look at the whole picture before prescribing the fix.
Based in Vancouver, BC
I help ambitious businesses turn messy growth into a clear operating system.
I build AI-powered growth systems that connect marketing, operations, data, and local SEO into repeatable workflows. The work produces measurable results: automated reporting, cleaner attribution, less wasted spend, and decisions that actually move the business forward.
1,600+AI-assisted reporting and QA artifacts produced
250K+Support ticket records analyzed for revenue attribution
10+connected business platforms running AI-assisted workflows
12.14xaverage monthly paid media ROAS achieved
50+local business profiles managed across multiple markets
5,000+products launched and marketed across eCommerce
Teams and organizations I've worked with
BlackboxMyCarCPR Certification LabsThe JC LabsBoston PizzaConvertusFreshBIEnactusSamsungKin's Farm MarketYWCA Metro VancouverSalvation ArmyDestination Auto GroupVisaScouts CanadaBlackboxMyCarCPR Certification LabsThe JC LabsBoston PizzaConvertusFreshBIEnactusSamsungKin's Farm MarketYWCA Metro VancouverSalvation ArmyDestination Auto GroupVisaScouts Canada
What makes me special
I'm at my best when a business needs someone who can connect the dots, not just protect a job title.
I built my career inside startups and small businesses, where the real work rarely sits inside one function. That range lets me see how growth, process, technology and communication affect each other - and make decisions that actually hold up in practice.
I stay close to execution.
I'm not interested in vague strategy. I like shaping the system, making the calls and helping the work become real in the tools, pages and processes people actually use.
I make complexity easier to understand.
Some of the most valuable work is helping a business say what it does more clearly - internally and externally - so good decisions become easier for everyone.
Where I create the most leverage
Three places where I consistently help businesses move forward.
Most projects sit across more than one of these categories. That is usually why they need attention in the first place.
01
AI Systems & Growth
Build AI-powered operating layers that connect marketing, data, and operations.
- AI-assisted reporting and attribution systems
- Executive decision workflows and automation
- Multi-platform growth operations
02
Local SEO & Lead Systems
Turn local search presence into a measurable lead engine for service businesses.
- Google Business Profile rebuilds and management
- Local Services Ads setup and attribution
- Local search rankings and reputation systems
03
Operations & Experience
Create clearer processes, better websites, and systems that actually scale.
- Process redesign and automation
- Conversion-focused website improvements
- Sharper communication and team rhythm
Selected work
Work that sits between strategy, execution and business judgment.
2018 - Present
eCommerce / AI Systems / Growth
10+connected systems running AI-assisted workflows
eCommerce / AI Systems / Growth
BlackboxMyCar
Built an AI-powered operating layer across 10+ business systems: 1,600+ reporting artifacts, 250K+ support records analyzed, 12.14x ROAS, and measurable revenue impact across paid media, support, content, and operations.
2025 - Present
Growth Operations / AI Systems / Local
50+local profiles with AI-assisted operations
Growth Operations / AI Systems / Local
CPR Certification Labs
Built an AI-assisted growth operations layer for a multi-location AHA training company: 50+ local profiles, 40+ Local Services Ads accounts, customer-level attribution, and automated executive reporting.
2025 - Present
Local SEO / Growth / Agency
Localgrowth systems for Lower Mainland trades
Local SEO / Growth / Agency
The JC Labs
Local SEO, Google Business Profile, and lead systems for service businesses. Trades get cleaner profiles, sharper service pages, better tracking, and stronger local rankings.
2018 - 2024
Strategy / Service Design / Data
2 - 3new clients signed per month
Strategy / Service Design / Data
FreshBI
Strategic consultant and service designer. Optimized brand strategy, designed Power BI dashboards, created sales collateral, and launched the AntiPrem spin-off.
2013 - 2017
Leadership / UX / Scale
1stemployee at the company
Leadership / UX / Scale
Convertus
Design Team Lead and 1st employee. Built the design operation from scratch, managed a team of 4, delivered 50+ dealership websites, and contributed to an 8-figure AutoTrader acquisition.
2012 - 2013
Local Marketing / Events / Design
5core service areas marketed
Local Marketing / Events / Design
Boston Pizza
As Community Relations Coordinator, marketed five service areas with promotional materials, a community discount program, and event sponsorships that built local brand presence.
Also worked with
EnactusSamsungKin's Farm MarketYWCA Metro VancouverSalvation ArmyDestination Auto GroupVisaScouts Canada
Latest from The JC Labs blog
How I work with local service businesses through The JC Labs to build systems that actually move the needle.
Pulling the latest posts from Ghost...
Ready to make the business easier to move?
Bring me the problem that keeps bouncing between teams.
I'm most useful when the issue is real, cross-functional and already costing time, clarity or momentum. If that sounds familiar, let's talk.
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