2012 - 2013 / Local Marketing / Events / Design
Boston Pizza
Community Relations Coordinator
Marketing five service areas, designing promotional materials, and building community partnerships that made the brand feel local.
As Community Relations Coordinator at Boston Pizza, I marketed the franchise's five key service areas - dine-in, take-out, delivery, catering, and sports bar. I produced a variety of digital and print resources including posters, advertisements, menu designs, and product photography, all aimed at upholding and enhancing the Boston Pizza brand. Beyond design, I built relationships with restaurant staff and connected with local businesses through event sponsorships that drove awareness and customer engagement.
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Local Marketing / Events / Design
Before
A strong brand with disconnected service areas and ad hoc community presence
- Boston Pizza had five distinct revenue channels - dine-in, take-out, delivery, catering, and sports bar - but the marketing treated them as a single entity. Slow hours went under-promoted, community partnerships were inconsistent, and in-store signage didn't drive incremental sales for specific service areas.
- Staff didn't have clear materials to communicate special offers. Community event sponsorship had no supporting collateral to maximize visibility. The brand showed up, but without a coordinated marketing effort behind it.
After
Coordinated marketing materials, community programs, and a more connected in-store experience
In-Store Signage and Promotional Materials
Designed and implemented dynamic in-store signage promoting all 5 service areas with targeted offers during slower business hours. Produced posters, menu designs, and product photography to give every channel clear, compelling collateral.
Local Community Discount Card Program
Launched a community discount card initiative to drive customer loyalty and repeat visits through exclusive offers, giving local patrons a tangible reason to choose Boston Pizza over competitors.
Late-Night and Kids Menu Sleeves
Created enticing late-night menu sleeves showcasing after-hours offerings and a fun interactive kids menu sleeve with engaging activities. Each piece designed to drive specific behavior for its target audience.
Event Posters and Community Sponsorships
Designed vibrant event posters promoting Boston Pizza's local participation. Built relationships with local businesses and represented the franchise at community events through corporate sponsorships that raised brand awareness.
Tri-Fold Brochure and Business Cards
Developed a visually appealing tri-fold brochure highlighting all five service areas and promotions. Designed eye-catching business cards to enhance brand visibility and make customer connections more memorable.
Staff Collaboration and In-Store Consistency
Built strong relationships with restaurant staff through open communication, ensuring the team had the tools and motivation to deliver on what the marketing materials promised. The result was a seamless connection between promotion and customer experience.
The outcome
Every service area had dedicated marketing materials, community partnerships were generating real foot traffic, and the in-store experience matched what the promotions promised.
Project gallery
Local Community Discount Cards
Created local community discount cards that drove foot traffic to the restaurant during slower periods. Simple, high-value offers like free pizza and 2-for-1 deals that were easy to distribute through local partnerships and community events.
Late-Night Menu Sleeves
Designed party packages that made Boston Pizza the go-to spot for celebrations. Birthday packages included everything from balloons and cake to a free meal for the birthday person. Made it easy for groups to book without hassle.
Kids Menu Sleeves
Created a kids party program with tiered packages by age group and set pricing that made it easy for parents to say yes. Cute animal characters and clear pricing removed every barrier to booking a kid's birthday at the restaurant.
Event Posters
Produced event posters that promoted a mix of regular programming: Monday Night Golf Socials with dinner packages, group deals for parties of 12 or 20, and seasonal drink specials like the Holiday Mint Candy Cane Martini. Kept the calendar full and the promotions fresh.
Tri-Fold Brochure
Produced a tri-fold brochure that paired Canucks game night excitement with drink specials. Made the restaurant the pre-game destination by featuring cocktails, atmosphere, and easy access details all in one piece.
Local Web Presence
Built the local web presence and social media foundation for the restaurant. Created a business card that put Facebook and Twitter handles front and centre, making it easy for guests to stay connected and engaged between visits.
Community Event Sponsorship
Sponsored and promoted community events that got the restaurant name in front of local audiences. From sports viewing parties to neighbourhood gatherings, every event was designed to make Boston Pizza feel like part of the community, not just a place to eat.