Hi ✌️
I'm Joseph

Staff 23 3 2 Joseph Choi | Portfolio | Operations Consultant

I've spent 15+ years growing startups & small businesses.

I find practical solutions to complex problems through automation, AI & workflow optimization. My goal is to figure out how to do more with less through relentless persistence.

More importantly, I’m a father, a husband, and a lifelong adventurer. When I’m not working, you’ll either find me chilling with the family or out in the forest getting some fresh air.

Let’s do something cool together. I can help.

My background

I built my foundation through working with startups & small businesses, so through that experience, I’ve honed my skillset as a jack-of-all-trades in marketing. Brand strategy, analytics, SEO, graphic design, social media, video, PPC, team leadership, website development, newsletters, content management, etc. I’ve touched everything in marketing for 20+ years.

My skillset is focused on scaling businesses between $0 to $10MEvery business is different, and the mastery lies in understanding what the business needs and creating a strategy that communicates with their audience.

I am ruthlessly analytical & objective, resourceful, efficient & organized. Those are my core values which has fuelled my success.

My hobbies & interests

  • Marathon Runner
  • World Traveller
  • Family & Community Builder
  • AI & Automation Software User
  • Large-Scale Event Planner

Experience

Helping Businesses Scale
  • Operations Consultant (Mar ’08 – Present)
BlackboxMyCar
  • Director of Marketing (Aug ’21 – Present)
  • Marketing Manager (Nov ’18 – Aug ’21)
Convertus
  • Design Team lead (Oct ’14 – Aug ’17)
  • Senior Design Specialist (Apr ’13 – Oct ’14)

Education

Simon Fraser University
  • Digital Transformation Leadership (2024)
Simon Fraser University
  • Bachelor of Business Admin (2007 – 2013)
  • Minor in Communication (2007 – 2013)

Awards

Samsung Canada
  • Top 20 Student Leaders Across Canada
Simon Fraser University
  • P.Dermot Murphy Undergraduate Awards
John Dobson Foundation
  • Founder’s Bursary Award