2018 – 2024
As the strategic consultant and service designer at FreshBI, I played a very crucial role in enhancing their website brand strategy, creating compelling sales collateral, and developing powerful dashboard designs through Microsoft Power BI to assist their clients using their data to drive their key business decisions.
I was also in charge of building the brand strategy for their spin-off business, AntiPrem, which targeted premium high-end clients by offering a full-scale turnkey data solution through the Microsoft Azure platform.
FreshBI is a cloud-based business intelligence consultant company that specializes in transforming customer data into actionable insights through Microsoft PowerBI dashboards, enabling clients to make key business decisions by having a high level understanding of their business operations.
As the strategic consultant for FreshBI, I have been working with Craig since 2018. My role involved optimizing FreshBI’s brand strategy, streamlining its content, and ensuring consistent messaging to potential clients. My goal was to ensure any external messaging was clear, consolidated and concise.
Through my involvement, FreshBI was able to sign 2-3 clients a month, and grow its team from just 3 founders to 20+ Power BI Coaches & Developers over 6 years.
Squarespace
Mailchimp
Adobe Cloud
Joseph has been a key player in our team in our quest to build a framework that communicates exactly what our company, FreshBI, is and what we can offer to our customers. He has the ability to listen to the business owner’s story and independently translate that into a succinct and visual message. He is always on time and on budget and most importantly, always delivers a high quality product with high service levels. I would recommend Joseph to any company, anytime.
Craig Juta
CEO @ FreshBI
The FreshBI website is built through Squarespace. With clear messaging, modern visuals, and consolidated product pages to enhance the user experience.
With significant growth over the years, FreshBI is now a Microsoft Power BI Silver Partner and has experienced major website traffic since the beginning, allowing them to operate with a remote team across Victoria, BC to Houston, Texas.
I collaborate with FreshBI’s Power BI coaches in incorporating the branding and design elements from their clients.
Together, we ensure that the visual elements of the dashboards align with their identity, empowering them to make informed decisions quickly and effectively while leveraging our expertise in data visualization.
Madeline Henderson
CEO @ FreshBI
Kindly note that I am bound by a nondisclosure agreement, which prohibits me from sharing any work done for FreshBI clients. However, there are various branding documents created for FreshBI that I am permitted to share.
This annual report was created to highlight the progress made throughout the year, and sent to external clients for building relations and for branding.
This is an internal dashboard within the company to better understand revenue progress throughout the year between each division. Note that the numbers here are theoretical.
This is a visual guide designed to help organizations understand key strategies for streamlining workflows and enhancing efficiency in their internal processes.
Created to consolidate our dashboard creation process so that our branding strategy is consistent and messaging is concise. All dashboards go through various checks to ensure top quality.
A structured framework that organizations use to evaluate and enhance their data governance practices over time. Used as an internal training document for organizations to assess their current capabilities, identify areas for improvement, and implement best practices.
A high-level dashboard designed for top management to better understand or used as a template for approaching potential clients to show them the possibility of what we can do with their data.
We started implementing AI ahead of the curb to make it easier for the clients to get answers out of their data.
