2018 – 2019
As a co-founder of Basescore, our goal was to create an innovative ICO Reviews & Research Platform that aggregates review scores and research from leading critics during the “gold rush” period where there was an increasing amount of scams in the market.
Our platform provides users with a singular, weighted Base Score that they can trust, effectively establishing us as the “Metacritic of ICOs.”
During the cryptocurrency “gold rush” of 2018-2019, Basescore emerged as a solution to address the prevailing issues of lack of transparency, dishonest marketing, and the absence of regulation in the industry.
Our founding goal with Basescore was to establish a comprehensive ICO database, offering reliable insights for investors navigating the dynamic cryptocurrency landscape. By leveraging the expertise of leading critics and aggregating their review scores and information from platforms like Reddit, Coinmarketcap, Binance, and ICObench, we formulated a singular, unbiased, and weighted Base Score.
This innovative approach empowered investors with the clarity and confidence necessary to make well-informed decisions amidst the challenges and uncertainties of the cryptocurrency market.
Slack
Cryptocurrency
Adobe Cloud
GitHub
PostgreSQL
Sketch
Acting as the Product Manager of Basescore, I conducted weeks of market validation research to gather insights from industry professionals, investors, and the cryptocurrency community.
Using surveys, in-person discussions and online video chats, I engaged with popular cryptocurrency subreddits and forums, receiving hundreds of responses.
Additionally, I spoke directly with ICO teams and investors to validate the demand and understand user expectations for an ICO review site. This valuable feedback guided the development of Basescore, ensuring its relevance and potential for success in the cryptocurrency market.
With the market knowledge, I analyzed existing ICO review sites to identify key data points for our Minimum Viable Product (MVP).
Leveraging similarweb.com as a benchmark, we examined the most visited ICO review sites and documented the common information they provided. This data was then cross-referenced with insights gathered during market validation, informing our next steps in developing Basescore.
Basescore overcame challenges to launch in September ’18, embarking on an exciting journey after 6 months of development. Leveraging market validation contacts, the platform initiated a soft launch, focusing on consistent communication through social media channels, forums, and subreddits.
Positive community feedback fueled enthusiasm for Basescore, with plans for a comprehensive marketing campaign in the future. The team remains dedicated to establishing Basescore as the leading global ICO database, shaping the evolving market.
The Basescore logo evolved through iterations, incorporating inspiration from “bars,” “scores,” and “ratings.”
This final design represents the platform’s focus on scores, ratings, and reviews, which form the basis of its branding, color scheme, and ICO layout. Basescore embraces these elements to promote transparency and informed decision-making.
I created the branding guidelines to enhance engagement with ICO teams, ensuring consistent and reliable representation of our scores across the cryptocurrency sector.
This was important, especially if they decide to use our logo & scores for building the trust on their websites.
My team and I developed an interactive prototype showcasing user-friendly navigation and streamlined access to key features.
We built a comprehensive database to efficiently track and manage ICO data, ensuring accurate and up-to-date information.
Here's a sample page highlighting detailed ICO metrics, providing clear insights and user engagement, as well as showcasing the elements that play into the weighted score.
Through my developer co-founder, he engineered a robust backend architecture to support scalable data processing and secure user interactions.
