The Toddler Test: How to Simplify Your Business Communication
Discover how a simple parenting lesson transformed my approach to business communication. Learn the “Toddler Test” – a powerful strategy for cutting through jargon and making your ideas impossible to ignore.
Leadership and Parenthood: Why Your Business Plan Needs Resilience
I have spent a significant portion of my career obsessed with efficiency. I have studied the mechanics of management, dissected the nuances of decision-making, and built frameworks designed to squeeze every ounce of productivity out of a twenty-four-hour cycle. But a recent trip to Australia taught me that preparation is only half the battle. For four […]
When Stepping Back Is the Real Work of Leadership
I’ve spent a lot of my career thinking about efficiency. As a father and someone who runs a business, I’ve tried to be intentional about how time, energy, and decisions get made. For a long time, I believed strong leadership meant staying close to everything, anticipating problems, guiding conversations, and stepping in before things went […]
My predictions on how AI will transform digital marketing
Looking ahead to 2024, I predict AI will revolutionize digital marketing. We’ll see hyper-personalization reach new heights, with AI crafting unique experiences for each customer. I anticipate AI-powered predictive analytics will become crucial, allowing us to forecast trends and optimize campaigns in real-time.
However, I’m wary of the flood of AI-generated content. While efficient, I fear it’ll lead to an overflow of low-quality material online, potentially eroding trust in digital content.
Despite this, I’m excited about AI’s potential to transform voice search and influencer marketing. Ultimately, I believe success will come to those who can blend AI’s power with human creativity. The future is AI-driven, but it’s our human touch that will make it truly impactful.