The Sturdy Leadern: A Parent’s Guide to Earning Team Buy-In

Parenting is leadership. Discover how the “Sturdy Leader” approach inspired by Dr. Becky Kennedy and Simon Sinek replaces “because I said so” with clear vision and collaborative “why” to build a motivated, high-trust team.
Practice Makes Progress: Why Perfection Kills Momentum

Perfectionism is just fear in disguise. Joseph Choi shares how potty training his toddler taught him that practice makes progress, not perfection, is the key to business growth and efficiency
Kids Don’t Listen, They Watch: Why Real Leadership Is About Example

Real leadership is about the example you set, not the orders you give. Joseph Choi shares how parenting his toddler taught him to lead by example at JC Labs to improve overall
The Bedtime Story Framework: How Telling Stories to Your Kids Can Make You a Better Leader

Discover how the nightly ritual of telling bedtime stories to your kids can sharpen your most critical business leadership skill: the ability to craft and communicate a compelling vision that inspires your team.
The Toddler Test: How to Simplify Your Business Communication

Discover how a simple parenting lesson transformed my approach to business communication. Learn the “Toddler Test” – a powerful strategy for cutting through jargon and making your ideas impossible to ignore.
Leadership and Parenthood: Why Your Business Plan Needs Resilience

I have spent a significant portion of my career obsessed with efficiency. I have studied the mechanics of management, dissected the nuances of decision-making, and built frameworks designed to squeeze every ounce of productivity out of a twenty-four-hour cycle. But a recent trip to Australia taught me that preparation is only half the battle. For four […]
When Stepping Back Is the Real Work of Leadership

I’ve spent a lot of my career thinking about efficiency. As a father and someone who runs a business, I’ve tried to be intentional about how time, energy, and decisions get made. For a long time, I believed strong leadership meant staying close to everything, anticipating problems, guiding conversations, and stepping in before things went […]
We’re building an affordable web solution for new birth workers

I noticed a growing need for healthcare professionals to have a stronger digital presence, as many struggled to grow their practices despite their incredible expertise and care. That’s why my wife Lynn and I launched Birth Creative, a web agency designed specifically to support doulas, midwives, and independent healthcare professionals. With my 15+ years in business and marketing and Lynn’s firsthand experience as a doula, we understood the challenges these caregivers face. I developed a 14-day solution to create custom, affordable websites with personalized content, SEO foundations, and essential business tools, so you can focus on your passion—providing exceptional care—while I handle the digital foundation to help you thrive.
I made a podcast for fun: Chad & Dad

I’m excited to announce that I’ve started a podcast called Chad & Dad with my friend Artha, where we explore various topics through our contrasting perspectives—Artha as a single “Chad” and me as a family-oriented dad. Our journey began at BlackboxMyCar, where Artha’s creativity helped us produce engaging product videos, and now we’re channeling that energy into relaxed and fun conversations. In our premier episode, we compare the experiences of running and traveling as a single guy versus a dad, and while we know it’s just the beginning, we’re committed to posting weekly and growing from there. Chad & Dad is all about sharing laughs and authentic discussions rather than giving advice, and I truly value the creativity and freedom this project offers. I’d love your feedback and suggestions, so please check out our first episode linked below—I hope you enjoy it and stick around for what’s to come! Listen to our first episode here: Chad & Dad Podcast.
My takeaway from “Atomic Habits”

In Atomic Habits, James Clear emphasizes the power of small, consistent changes, which resonates with my journey toward personal and professional growth. Listening to the audiobook during my runs has inspired me to focus on 1% improvements each day, reminding me that these incremental changes can lead to significant outcomes over time. As I work to create a nurturing environment for my daughter, I’d love to hear about the insights you’ve gained from your own reading. Let’s connect and share our experiences on this journey of self-discovery!