2012 – 2013
As a Community Relations Coordinator at Boston Pizza, I focused on marketing the franchise’s five key service areas: dine-in, take-out, delivery, catering, and sports bar. I produced a variety of digital and print resources, including posters, advertisements, menu designs, and product photography, all aimed at upholding and enhancing the Boston Pizza brand image.
In my role as Community Relations Coordinator at Boston Pizza, I played a vital part in marketing the franchise’s five key service areas: dine-in, take-out, delivery, catering, and sports bar. I placed a particular emphasis on creating a better customer experience by designing and implementing dynamic signage within the restaurant to promote special offers and drive sales during slower hours. Additionally, I produced diverse digital and print resources, including visually appealing posters, advertisements, menu designs, and product photography, all aimed at reinforcing the Boston Pizza brand.
Building strong relationships with the restaurant staff was a fundamental aspect of my role; I facilitated open communication and collaboration to enhance their engagement and motivation. Furthermore, by connecting with local businesses and representing Boston Pizza at community events through corporate sponsorships, I successfully fostered valuable partnerships that not only raised brand awareness but also enriched the local community’s dining experience.
I designed and distributed eye-catching Boston Pizza business cards to enhance brand visibility and promote customer connections, ensuring a memorable representation of the franchise.
I spearheaded the launch of a local community discount card initiative aimed at driving customer loyalty and engagement, offering exclusive discounts and special offers to patrons of Boston Pizza.
I crafted enticing and informative menu sleeves to showcase the diverse offerings of Boston Pizza, providing customers with an enhanced dining experience and comprehensive insight into our menu offerings.
For the Boston Pizza Kids menu sleeve, I created a fun and interactive design featuring engaging activities and vibrant imagery to entertain young diners, while also providing clear and appetizing displays of the delicious and nutritious kids' menu options available at Boston Pizza.
I designed vibrant and captivating event posters to promote Boston Pizza's participation in local events, driving foot traffic and community engagement, while effectively communicating our involvement in these activities.
I developed a visually appealing tri-fold brochure highlighting Boston Pizza's services and promotions to attract new customers and increase sales, ensuring a compelling representation of the franchise's offerings.
